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Smart Scaling

Groof for Series-A Startups

Turn scaling into a conscious ride to reduce the risk of failure and dramatically improve your odds for success.

Use winning playbooks and turn them into effective habits.

Winning Playbooks

Mission Protocols

How to install a shared and engaging Mission.

Forming a Team

Collab Protocols

How to work smoothly together.

Storming & Norming

Truth Protocols

How to correct and improve.

Performing

Revise and improve the Protocols

Gather evidences on the way (without effort).

Winning

Effective Habits

Train new Playbook Items (the Protocols) through experiments until everyone gets it. 

Clear differing- and mis-understanting on the way.

Get full buy in from everyone.

Improve the playbook item to your needs.

Bring in your values, translate them into Playbook Items and train them together with your team.

Gather evidences of situations to detect breaks in the playbook and cure them through playbook changes.

Drive experiments and alertness through a less than 5min a day asynchronous team routine.

In this phase of your startup each team and each hierarchical level recieves and develops their playbooks.  

Book a demo if you want to see an example. 

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Integrate, Coordinate, and Unify on all levels.

Failing inter-team coordination, lack of clearing situations

form chiefdoms, political behavior and rigid structures, that ultimatively slows everything down. Avoid this through integrative playbooks and recaps.

One Company = One Team of Teams. 

Mission Protocols

Explain how your company breaks down the mission into contributions of individual teams and from their how the contribution of each individual contributer contributes to the company mission. This can be done through an OKR System, Impact Mapping, or a Initiative Board that Elon Musk uses for his companies.

Collab Protocols

Explain how your the teams coordinate between them. It is important to clarify interfaces, roles and responsibilities, information exchange, signaling, artifacts, and hodaovers between teams. This can be communication rules, planning intervalls, overarching processes.

Truth Protocols

Clarify how your teams give each other feedback and what is the one common source of truth throughout the company. This can be north star KPIs, unified product requirements documents, regular feedback loops, or cultures of openness.  

Permanent Evidence and Regular Recaps 

Each Team and each hierarchical level has its own playbook. All people that are concerned have the opportunity and duty to journal on all the playbooks that are relevant for them. This is an average effort per day of 0-10minutes. Very well spent minutes that keeps the organization healthy. Recaps will be done in all hands in different cycles, e.g. weekly for the direct team, bi-weekly for the department, and monthly for the company.

Lot's of Advantages!

Scale Founders Mode Through a Value Board

Too often value boards become hypocrite signs on the wall of organizational failure.

With Groof you translate values into Playbook Items and let the teams train, understand, and own them through experiments. Open Feedback from the teams will allow leaders to adjust either the board or their behavior, so that the impact will stay intact. 

Fluid Structures Through Making Change a Normality

Scaling companies go through many transformations and reorganization processes along the way. With Groof you install a culture of change through experiments and selfdevelopment of each team. The playbooks themselves integrate protocols when and how to form, split, or dissolve teams, so that change is more of a routine that a fearing event. Because everyone feels part of the whole and is aligned to work for the big company goal, people tune in and own change much more than elsewhere.

High Performance Through Psychological Safety 

Psychological Safety is the magic ingredient for teamwork. It creates the space where everyone can turn challenge into creativity, connect with others easily, and where intrinsic motivation becomes natural. Groof addresses interpersonal fears in the daily journal routine, so that a culture of trust and open teamwork materializes.

Build Leaders Through the Groof Self-Development Tool 

One of the biggest pains in scaling is hiring or building leaders. Mistakes are often very costy. With Groof you train and form your leaders through the given protocols, and through the personal development tool in Groof, that turns leaders into leaders.

Hire Effectively Through advanced Employee Experience

Hiring can become extremly painfull and time consuming while scaling. With Groof clarity about protocols and psychological safety make newbies quickly feel at home and productive. You see high engagement and high retention rates. Your Teams and your Culture become people magnets that attract the talent your need.​

Groof Introduction

Step 1: We analyse your teams and your team structure on all hierarchical levels. 

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Step 2: We propose and discuss a new structural setup and improved playbooks. 

 

Step 3: We train level by level with the following milestones: Playbook fully adapted and turned into habits, Team Hygiene mechanism working, team Net Promoter Score positive and first performance increase (up to 20% already after 4-8 weeks).

 

After that the teams work on their own with the help of the Groof tools. 

Book a demo if you want to see how Groof works and get:s installed.

FAQ

1. How does Groof handle remote or asynchronous work? Groof is made perfectly for remote teambuilding. Everything is online and easily done in asynchronos settings. It creates a safe space even and great collaboration even remotely.  
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2. How does Groof deal with cultural diversity? In Groof every team forms it's on culture. It gives the space and makes it much easier to address differing points of view, and sort out misunderstandings. So that in Groof you can have much more divers teams, that can really take advantage of that in a creative way. 
 
3. Groof sounds pretty complex, how can team handle this? It sounds complex, allthough in fact it is very simple and intuitive. It asks a couple of questions everyday, and not even all of them have to be answered every day. The process from there is very simple as the answers are put in the right place and reflected in the right group of people.

4. What are the privacy policies?  Privacy is ruled by a very simple but highly effective rule: all team information stays in the team, all private information stays with the person and nobody else. This is not a management or an hr management tool, Groof is a tool to help and support the team and the people to thrive, they stay in control.

5. How does Groof manage the integration of AI Agents? The use of AI and integration of AI agents is agreed on in Collab protocols, that get introduced through experiments. In this way Groof is an ideal vehicle to introduce AI and AI Agents.


6. Does Groof also help the teams to find new ways of working together after the introduction? Yes, Groof identifies 30 drivers and levers for the three protocol areas Mission, Collab, and Truth and has 5-10 propositions for each driver and lever. One of the next features to be integrated will be an AI steered advise support that helps to improve the teams' playbooks, that then can easily be trained with Groof.

7. How long does a normal Groof analysis take? A regular Groof Analysis has three parts: the team analysis takes around 90min in a conversation between the team lead and  the Groof Consultant. The Team Member analysis needs 10min per Team Member and the Team Leader analysis takes around 20min. All three rely on analysis tools and are therefore very efficient. After the Analysis we are ready to propose new playbooks and show development paths for the involved people.

More questions? 

Book a demo or go to our contact Page!

Don't just work together. Thrive together.

Groof Team OS.png

Winning Playbooks

Mission Protocols

How to install a shared and engaging Mission.

Forming a Team

Collab Protocols

How to work smoothly together.

Storming & Norming

Truth Protocols

How to correct and improve.

Performing

Revise and improve the Protocols

Gather evidences on the way (without effort).

Winning

© 2025 Groof

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