How we do this.
The Groof Approach
Groof combines smart playbooks, team habit building
and a simple ongoing team hygiene routine.
Constulting -> from zero to winning playbook.
At the start of each Groof introduction we anaylse your current playbooks, find out strengths and weaknesses and propose a new one. All Groof Playbooks declare clear tailormade Mission Protocols (how to get to an engaging and shared mission), Collab Protocols (how to align, coordinate and improve together), and Truth protocols (how to set KPI, personal and team feedback, market truth and ground truth), that lead your team into product market fit
Coaching & Training -> from playbook to performance culture.
It takes 4-8 weeks to implement and train the new playbook depending on the team's situation. In this phase the team learns to use the tools, modifies the new playbook to their needs, and creates a winning culture. With the following milestones: Playbook fully adapted and turned into habits, Team Hygiene mechanism working, team Net Promoter Score positive and first performance increase.
Groof Tools -> from performance to repeated performance.
There are two Groof tools. (1) the Groof Team Hygiene and Self-Development Tool that helps the team to stay energized and engaged, alert on problems, and playbook issues, repair breaks of trust or processes, and adapt to new circumstances. (2) the Groof Personal Self-Development tool helps team leaders to grow into great leaders, people love to work for and team members to grow into great team players, that pull the team forward together.
Avoid Disengagement, Team-Split and Breakup
Small upsets can trigger a downward spiral of distrust and political behavior.
Left unspoken, they erode engagement, discourage extra effort, spark unnecessary conflicts, stall growth, and finally lead to splits and breakups.
Team Hygiene through Open Teamwork
In the training phase the Groof Coach works together with you to install honest sharings of problems, complaints, upsets, failure and things that don't work, and teaches the team ways to clear the air effectivly.
​
Through these experiences the team establishes an open teamwork culture, that will help them to sort out misunderstandings early, gain from disagreement, and sort out conflicts in an unspectacular manner.
Install and maintain Psychological Safety
Psychological Safety is the magic ingredient for teamwork. It creates the space where everyone can turn challenge into creativity, connect with others easily, and where intrinsic motivation becomes natural.
Install
Mission Protocols
Clear agreements on inclusion and exclusion reduce the fear of being excluded.
Maintain
Mission Journal
Frequent praise on contripution to the Mission maintains the feeling of significance in the team.
Collab Protocols
Clarity on how to work together reduces
the fear of being humiliated.
Collab Journal
Experimmenting and frequent opportunity to comment on collaboration issues maintains the feeling of autonomy and self-determination.
Truth Protocols
Clarity about openness levels and feedback makes it easy to share; avoiding the fear of rejection.
Truth Journal
Frequent opportunity and welcoming of honesty makes it easy to open and maintain the feeling of self-like in the team.
Team members surpass themselves, your whole team pushes beyond its limits, and together they make the unlikely happen.
This is how you reach PoC and PMF.
​
Advantages
1 You don't have many shots.
Don't get stuck in psychological issues, move your limits and reach PMF, traction, and your next round of funding.
2 Master the soft thing that is the hard thing.
Get a handle on your team's people & culture development, systematically and with ease.
3 Outsmart yourself.
Scale founder mode into your team, AND guardrail it when it get's toxic without you even noticing.
4 COO as a Service
Set up your self repairing operations system. If you are a COO, this is YOUR tool. If you don't have a COO this tool is doing the job for you at this stage.
5 Max energy. One direction.
Avoid micromanagement, distraction, burnout, and painful team drama. Maximize the energy of your team and harness it in one direction instead.
6 Smooth Transition to Smart Scaling
Many startups struggle with the organizational chasm between PMF and scaling. With Groof you evolve your playbooks while keeping the culture intact.
7 Enjoy the ride
The journey stays hard, but with Groof it becomes a meaningful and fulfilling founder experience that lasts.
FAQ
1. How does Groof handle remote or asynchronous work? Groof is made perfectly for remote teambuilding. Everything is online and easily done in asynchronos settings. It creates a safe space even and great collaboration even remotely.
​
2. How does Groof deal with cultural diversity? In Groof every team forms it's on culture. It gives the space and makes it much easier to address differing points of view, and sort out misunderstandings. So that in Groof you can have much more divers teams, that can really take advantage of that in a creative way.
3. Groof sounds pretty complex, how can a team handle this? It sounds complex, allthough in fact it is very simple and intuitive. It asks a couple of questions everyday, and not even all of them have to be answered every day. The process from there is very simple as the answers are put in the right place and reflected in the right group of people.
4. What are the privacy policies? Privacy is ruled by a very simple but highly effective rule: all team information stays in the team, all private information stays with the person and nobody else. This is not a management or an hr management tool, Groof is a tool to help and support the team and the people to thrive, they stay in control.
5. How does Groof manage the integration of AI Agents? The use of AI and integration of AI agents is agreed on in Collab protocols, that get introduced through experiments. In this way Groof is an ideal vehicle to introduce AI and AI Agents.
6. Does Groof also help the teams to find new ways of working together after the introduction? Yes, Groof identifies 30 drivers and levers for the three protocol areas Mission, Collab, and Truth and has 5-10 propositions for each driver and lever. One of the next features to be integrated will be an AI steered advise support that helps to improve the teams' playbooks, that then can easily be trained with Groof.
7. How long does a normal Groof analysis take? A regular Groof Analysis has three parts: the team analysis takes around 90min in a conversation between the team lead and the Groof Consultant. The Team Member analysis needs 10min per Team Member and the Team Leader analysis takes around 20min. All three rely on analysis tools and are therefore very efficient. After the Analysis we are ready to propose new playbooks and show development paths for the involved people.
More questions?
Book a demo or go to our contact Page!