Growth through Psychological Safety.
When Challenge meets Psychological Safety
People grow and Teams thrive.
We help teams and organizations to establish and maintain psychological safety through a new daily 0-5min routine, that teamplayers and leaders hate to miss.
Take control of the uncontrollable.
The Groof Approach
Groof combines winning playbooks, team habit building and a simple ongoing
team hygiene routine to install powerful team and org. operating systems.
Constulting -> from zero to winning playbook.
At the start of each Groof introduction we anaylse your current playbooks, find out strengths and weaknesses and propose a new one. All Groof Playbooks declare clear tailormade Mission Protocols (how to get to an engaging and shared mission), Collab Protocols (how to align, coordinate and improve together), and Truth protocols (how to set KPI, personal and team feedback, market truth and ground truth), that lead your team into product market fit
Coaching & Training -> from playbook to performance culture.
It takes 4-8 weeks to implement and train the new playbook depending on the team's situation. In this phase the team learns to use the tools, modifies the new playbook to their needs, and creates a winning culture. With the following milestones: Playbook fully adapted and turned into habits, Team Hygiene mechanism working, team Net Promoter Score positive and first performance increase.
Groof Tools -> from performance to repeated performance.
There are two Groof tools. (1) the Groof Team Hygiene and Self-Development Tool that helps the team to stay energized and engaged, alert on problems, and playbook issues, repair breaks of trust or processes, and adapt to new circumstances. (2) the Groof Personal Self-Development tool helps team leaders to grow into great leaders, people love to work for and team members to grow into great team players, that pull the team forward together.
Advantages
All great Leaders know...
If there is one thing you should care about, it is your team(s).
1 Master the soft thing that is the hard thing.
No matter if you run a three people team or an organization of thousands, with Groof you get a never-seen-before systematic handle on your teams' culture.
2 When You don't have many shots.
Don't get stuck in psychological issues, move your limits instead, reach traction with Groof, outperform the market, and win your next round of funding.
3 Outsmart yourself.
Some leaders fail in wanting a culture but not living it themselves, without knowing. With Groof you can really install the culture you want to see and correct your own failures. This will install a truth that unlocks real energy in your teams.
4 Max energy in One direction.
Avoid micromanagement, distraction, burnout, and painful team drama. Maximize the energy of your team(s) and harness it in one direction instead.
5 Groof is THE COO Tool.
Set up and develop your self-repairing, self-adapting operation system. If you are a COO, this is YOUR tool to manage structures, and culture. If you don't have a COO yet this tool is doing the job for you till you get one.
6 Liberating HR
People & Culture are developed inside the teams. From outside it is very difficult. Groof is solving many HR challenges en-passant: employee experience, retention, authentic employer branding & attractivity, onboarding, learning & development, leadership development, employee performance. All that without any extra perks.
6 Smooth Transitions instead of clumpsy transformations.
Many startups struggle with the organizational chasms between PMF, Scaling, Going Global, M&A or eventually Downsizing, or Adaption to new realities like AI. With Groof you evolve your playbooks, while keeping the culture intact.
7 Smart Scaling
Groof turns change into an expected, normal and controled process. New leaders get trained on the job, the culture attracts talent, new hires get productive quickly, teams form, split and dissolve without friction.
8 Make your Values real.
Many startups try to install culture through values, but fail, because they can not translate them or cannot live up to them themselves. With Groof you translate Values into Playbook Items, the teams train them in experiments, and turn them into teamhabits. That puts values really into action.
9 Revitalize your team / organization.
Bring back the energy and intrinsic drive that you need to adapt to new market circumstances and bring your company back on track to success.
10 Cross-team Collaboration
With Groof teams build playbooks and habits on each hyrarchical level. That means all teams (all people) of a departement agree on mission, collab, and truth protocols and further develop them together, all deparments agree on mission, collab, and truth protocols and further develop them together, so that the whole organisation functions as one big team.
11 Enjoy the ride, healthy and fulfilled.
Groof helps teams to get into teamflow as much as it helps each individual to stay healthy through meaning, self-efficacy and a welcoming open team communication. There is nothing more fulfilling than being a significant part of a group one belongs too. That is what Groof delivers and makes it special to work in a Groof team.
12 The clue: Groof is effortless.
Groof journalling takes less than 2min on a daily average. It is not a burden that nobody wants to do. It is the time to voice praise, look into experiments of new agreements, it is the opportunity to voice and solve problems, and tensions in and with team, the vehicle to keep the team culture intact and assures the greatness of the team as place to work. It enables the team to catch and discuss relevant news on what is going on outside the team and react on that news in time. All of this makes it an intrinsic necessity for the team members and leaders, because they care.
FAQ
1. How does Groof handle remote or asynchronous work? Groof is made perfectly for remote teambuilding. Everything is online and easily done in asynchronos settings. It creates a safe space and great collaboration even remotely and asynchronos.
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2. How does Groof deal with cultural diversity? In Groof every team forms it's own culture. It gives the space and makes it much easier to address differing points of view, and sort out misunderstandings. So that in Groof you can have much more divers teams, that can really take advantage of that in a creative way.
3. Groof sounds pretty complex, how can a team handle this? It sounds complex, but in the daily work it is very simple and intuitive. It asks a couple of questions everyday, and not even all of them have to be answered every day. The process from there is very simple as the answers are put in the right place and reflected in the right group of people.
4. What are the privacy policies? Privacy is ruled by a very simple but highly effective rule: all team information stays in the team, all private information stays with the person and nobody else. This is not a management or an hr management tool, Groof is a tool to help and support the team and the people to thrive. They stay in control. (and of course it is GDPR conform)
5. How does Groof manage the integration of AI Agents? The use of AI and integration of AI agents is agreed on in Collab protocols, that get introduced through experiments. In this way Groof is an ideal vehicle to introduce AI and AI Agents.
6. Does Groof also help the teams to find new ways of working together after the introduction? Yes, Groof identifies 32 drivers and levers for the three protocol areas Mission, Collab, and Truth and has 5-10 propositions for each driver and lever. One of the next features to be integrated will be an AI steered advise support that helps to improve the teams' playbooks, that then can easily be trained with Groof experiments.
7. How long does a normal Groof analysis take? A regular Groof Analysis has three parts: the team analysis takes around 60min in a conversation between the team lead and the Groof consultant. The Team Member analysis needs 10min per Team Member and the Team Leader analysis takes around 20min. All three rely on analysis tools and are therefore very efficient. After the Analysis we are ready to propose new playbooks and show development paths for the involved people.
More questions?
Book a demo or go to our contact Page!