The Future of Organizing starts now, in scaleups that are ready to have it their way.
Org Hacking
Human Energy is the driver of everything. Human Imagination is the shaper and creator of everything. Human Empathy is the source of all value creation.
​​
Groof helps to organize all three to survive and thrive in the more dynamic, shaky and uncertain, yet more prosperous world of AI enabled productivity.
​​
Old ways of organizing are just too rigid, too artificial, too slow to withstand the shakes. Org hacking installs intelligent, tailormade, and highly flexible org operating tools and systems that enable founders to Win their way. ​
Book a demo to find out which tailormade tools can help you to thrive in the new times of AI productivity.
Smart Scaling
What you get.
01
Way more value.
Creating value is an empathy and trust game today. Groof installs closer, more trust based collaboration on all levels so that trust, empathy, and real value also connects you with your clients. This allows you to really leverage the new productivity today and survive in the future.
02
With way less effort.
Productivity increases are not that easy to realize as the buzz suggests. In order to exploit the new productivity opportunity you need a culture that is hungry, open to fail forward, and not afraid of changing organizational structures when it is needed.
03
Fluid Structures
Groof installs Self-developing Teams and Teams of Teams that support Experimenting and Improving on all levels. Teams repair breaks of Trust, Motivation or Processes on their own and adapt to new circumstances fast on all levels. Change becomes part of your organization's DNA.
04
Execution at Scale
Our tools establish alignment, intrinsic motivation, smooth coordination, and fair compensation and promotion accross the whole company so that your org engine does not break while growing but stays strong, creative, and vibrant in all corners.
05
Attract and develop Talent
It is fun and fulfilling to work in a Groof work culture. A place A-player feel at home and everyone is growing beyond themselves in challenging situations of scaling a business. Employee experience, onboarding, people development, retention, fair compensation are all build into the system without needing extra people for human resource management.
06
Develop great Leaders
There is nothing more important than effective Leaders. With Groof Leaders (hired or promoted) develop themselves inside demanding performance structures to motivate, navigate, and develop their teams and people through team leader self development and support tools for team and people development.
Outspeed, outperform, and outgrow your competition with Groof.

What Groof is.
Org Hacking
Tailor-made Tools for OrgOps.
Mission-Setting Tools
Alingment of objectives accross departments, teams, and people.
Tools are enabling OKRs, Impact Mapping, Initiative and Experiment Dashboards, as well as Joint Reasoning and Budgeting.
Move as One
Collaboration Tools
Organize collaboration through agent inclusive playbooks on every level. Train the playbooks into collective habits through experiments. Maintain the Culture through Hygiene mechanisms. Install self-development of departments, teams, team leaders and team members. Make use of LLM based semantic tools to level up cohesion accross separated data and improve understanding of what is really going on in real time.
Perform
Performance-Review Tools
Connect your Mission with performance-based Compensation and Promotions. Continous performance enablement on deliveries, skills, and cultural behavior that make your company continously grow from inside. Turning reviews into conscious moments of Growth.
Move Forward
In a nutshell:
(1) Missions and Goals set the challenges, incongruencies, puzzles that
stimulate human creativity. (2) Humans solve those puzzles collectively when they collaborate in confident, trusting, and safe environments of togetherness. (3) Performance-Reviews close the productivity cycles while consciously growing from junior to senior, from local to global, from average to excellent, from $10M ARR to $100M ARR, from teams to teams of teams to teams of teams of teams.
How Groof works.
The Groof Approach
Performance Culture in 8 Weeks.
Constulting -> from where you are to new Playbooks and Org. Tools
We anaylse your current set up and playbooks, find out strengths and weaknesses. Then we propose new playbooks, and tools that you need in order to install and maintain your Performance Culture.
Coaching & Training -> from Playbook to Performance Culture.
It takes about 8 weeks to implement, train, and adapt the new playbooks and tools that establish your new Performance Culture.
Groof Tools -> from Performance to Repeated Performance.
The Tools install an Org Operating System that is permanentally self-seveloping, self-repairing, self-adapting, and selfimproving on all levels (company, department, teams, people).
Book a free Team Analysis (1h) to find out the strenghts and weaknesses of your current setup and a free and nonbinding proposition of a smart scaling setup of playbooks, structures and tools.
Why Groof?
Massive Benefits
Smart Org. Development for Scaleups.
Lot's of Org Advantanges
Mission Setting Tools
-
​Alignment from company strategy to individual action.
-
Initiative and experiment driven organizational setups and budgets align energy in one direction and improve Speed of Innovation.
Collab Tools
-
​Enable teams to continuously improve their own Playbooks.
-
Assure Psychological Safety and performance through culture development.
-
Coordinate inside and across teams for performance and make team structures change themselves.
-
Build great Team Leaders and Team Players through self-development tools.
-
Unify separate data through semantical connection tools to improve operations in Real-Time.
Performance-Review Tools
-
Normalize reviews through Continuous Performance Enablement and connect mission with action on all levels.
-
Create Fairness in compensation, and career tracks while rewarding the right actions, people, and teams. ​
-
Make growth consciously and shape new Identities regularly.
Lot's of HR Advantages
Hiring made easy
-
​Great Employee Experience (not only on paper) assures high retention, engagement and high attractiveness to candidates.
-
High productivity, continous improvement and agent inclusion make hiring less pressing.
-
​Install proven Hiring Playbooks and improve through continous playbook and skill improvement tools.
-
Avoid expensive hiring mistakes through People Self-development.
Build great Leaders
-
Build leaders from your own staff through institutionalized Leadership Development on the job.
-
Form incoming leaders into your culture through Conscious Leader Development.
-
​Avoid high cost of Hiring or Promotion Mistakes.
Install a Winning Culture
-
Make your people productive through a Great Collaboration Culture.
-
Make Culture Manageable through journal routines and behavioral remuneration.
-
Support people and teams to learning and self-development Habits throughout the organization.
All tailor-made for You.
To the needs of your organization
-
​The Groof approach implements the exact right organization for your situation and whishes.
-
Still it is really fast. In only 8 weeks the organization is running smoothly without downtime.
Stay flexible while growing
-
Groof installs Weekly Adaption loops for team behavior.
-
Groof makes Orgs Self-Reorganize based on initiatives' needs and evidences, so that change becomes an organizational normality.
-
Additionally to adaption Groof Repairs Teaming on all levels and therefore keeps trust intact.
-
Personal Self-Development fills gabs of team members and leaders seamlessly.
Particularly for Scaleups
-
Org., People & Culture Development is THE Most Important activity in a Scaleup. With Groof all three become easy and efficient.
-
With Groof you Stay Flexible and Productive before you start using clumsy HR tools with lot's of features you don't need.
Founder Mode Spirit
-
With Groof Founders can bring in their way of being successful, their values, tone of voice and personal stamp to their organization.
Crossing the Chasm from PMF to Scaling.
PMF -> Scaling
Smart Scaling with Groof Org Ops Tools.
Playbook Change
After PMF is the time to turn your company into a machine of functional machines. With Groof you set Playbooks and team mission aligned structures where teams constantly keep improving their ways of working. Teams of teams are building organically while scaling. Teams are alert and proactively reacting on market signals and adapt to threats and new market circumstances.
With Groof you get clear repeatable processes without lacking flexibility.
Culture Change
Playbooks are consciously introduced through experiments. That helps everyone to feel heared in the process and understand why new playbooks are the right way until they become habits. This is a smooth culture change that fits the new circumstances.
​​
​Strategy Alignment
Often in this change the strategy gets lost in translation and the tax on aligning grows superlinearly. Groof Clarity is a tool that assures clear view on mission, mission execution, and coordination through frequent bet-scores and collective reasoning rituals. ​This goes cross organizational, so that the usual separation of product-tech and revenue will not harm the mission.​
​
Speed
Scaleups usually get stuck and slow down when adding a significant amount of people.
People have to find themselves in the new structures and management layers, new people have to figure out how everything works and need to be integrated. The coordination tax is pricing high between teams.
With Groof you have a much mor conscious process of scaling. Each team and team of teams sets is rules for mission setting, collaboration, and feedback, each employee uses a constant self-development tool and performance reviews metronomize the work while mirroring back the growth. Mission Clarity and smooth interteam coordination allows the company to actually even speed up while scaling. ​
​
C-Level's personal Challenge
For many founders the big systemic change from founder mode to ops mode can become a real challenge. Founder bias turns product into a feature factory. The need for control turns them into bottlenecks of the new systems or they let the control go prematurely. Groof makes it easy to take control and delegate control actively through the mission setting, collab, and performance review tools where the company translates the founders values and aligns the whole organization.
​
Managers
The Groof Self-Development tool helps managers to grow into the role, the team playbooks help them manage their team and to bring in team play with their peer managers. The people development tool helps them to turn team members into team players. The performance review tool helps them to develop themselves through reviews of their boss and their team members through their own reviews.
​​
The A Player Truth
The Groof Recruiting tool helps you to hire them. The Groof Team Playbook and Culture Tool helps you to make them really productive together with others. If you can't hire them you can bring your team of normal players into performance and help them grow in their roles. So that you can hire faster and from a wider talent pool and still get the performance you need. ​
​​
Today: it is all about people and culture.
Making the maximal use of AI you need flexible structure, people that work together, and systems that are based on collective human action. Disruption is around the corner, a rigid culture is the biggest threat to your company. Groof allows you to build a company that perfectly fits in the new times.
​