Groof
How it works Features Benefits Book a Demo

Unmatched Execution Power

Through Culture Driven Performance Management

Groof Performance is a tool that helps scaleups to 100x their performance and scale limitless through culture driven performance management.

Book a Demo →
The Problem

The Problem isn't the AI based automation. It is to orchestrate and drive it wholeheartedly.

Usual organizations struggle with the human element in organizing.

Lack of Ambition

Company leaders are ambitious but often fail to pass it down. As companies scale, engagement often drops and teams settle for complacency.

Rigid Structure

As scaling kicks in, politics take over. Silos form, departments protect their interests, OKRs drown in bureaucracy, structures stop adapting, and change turns into a heavy burden.

Incapable Leaders

Hiring or promoting leaders without proper training, cultural integration, and system alignment makes success a gamble, and puts the entire company at risk.

Broken Incentives

Talent density erodes when compensation and promotions don’t align with performance. Top performers leave when low performers get promoted.

Lack of Repair

When trust breaks without effective repair mechanisms in place, it compounds into a downward spiral of mistrust.

Lack of Growth Culture

Without psychological safety, honest feedback, fail-fast mechanisms, and improvement routines, growing companies hit a wall and stop moving forward.

Lack of Trust

Scaling causes a lot of uncertainty and breaks down quickly if trust is not actively established through clear expectations and an open communication culture.

Lack of Resilience

We live in disruptive times. If your teams don’t pull together under pressure, you will fall behind, and risk losing the entire venture.

There is a better way: Orchestrated will power combined with brute force of automation that creates the winners of our time.

How it works

The Secret of Winning is Growth.

Set your company on an unstoppable growth path.

People Growth

Groof is energy in one direction. Because all energy comes from the people involved all our systems are built to tap into personal aliveness, confidence, and openness to course-correct, grow, and connect.

We make growth relevant through frequent performance reviews, career and remuneration opportunities. We support individuals on their intrinsic personal growth paths, evaluating the ability to deliver, the skills to do so, culturally aligned behavior, and teamwork.

So that everyone has the will, space, and the ability to grow and find their place.

Leader Growth

Leaders are the backbone of the organization; you should not leave their behavior to good luck. Instead, you should help them with frequent and relevant reviews to fulfill their manyfold leadership roles, which in Groof are 9: Energizer, Unifier, Sponsor of Significance, Norm Holder, Difference Holder, Sponsor of self-determination, Truth Holder, Growth Holder, and Sponsor of Self-Like.

Because every leader is also a team member at their hierarchical level, teamplay must also be an integral part of their reviews and development path.

Because culture is the relevant past of your teams, leaders are pivotal to culture development. What they decide and how they act today defines what the team remembers tomorrow.

So that leaders become the engines of your scaling.

Team Growth

Teams can get lost in many ways: fear of failure, broken relationships, dysfunctional norms, groupthink, sugarcoating, theater playing, or spiraling mistrust. The way out is to establish consciousness and open team communication. This enables teams to repair, adapt and improve together, reaping the fruit of collaboration and team genius, where individuals and the team as a whole grow and rise above themselves, independent from winning or losing.

The same is true for departments and teams of teams. They, too, need to be enabled to repair, adapt, and improve as a team. Particularly when setting up and dissolving sub-teams, ideally driven intrinsically by the will to achieve a shared mission.

Groof supports this through conscious, efficient, ongoing, and rapid teaming mechanisms.

Org Growth

When all people, all leaders, all teams and teams of teams grow, the organization has to assure coherent goal setting, coherent culture development without losing vitality, clarity, ambition, structural fluidity, attractiveness to talent, and the possibility to change strategy, while adding people, clients, products, segments, and regions at high speed.

Groof solves this through a bet-based, experimenting mission board and frequent and efficient syncs on all levels, automatic re-prioritization and budgeting based on a KPI/€ indicator, self-development in all cells, and a systematic hiring machine.

That allows your company to grow organically, with your vision as the only limit.

Compounding growth: with Groof it is easy to integrate new talent into the system and keep the right people.

Features

All you need to make Performance the core of your Culture

Energizing Goal Setting

Joined Execution

Performance Reviews

Truth is the key to growth on all levels. When something hurts you have to do it more often. With quarterly and monthly performance reviews they lose their threats. Instead, everybody knows the expectations and where to improve deliverables, skills, culture, team play or team leading. Reviews draw clear paths from poor to exceptional, from junior to lead, from underperforming to a-player. Promotion and bonuses that are strictly coupled with performance lead to fairness and growth.

People Support

People’s growth is supported by a self-reflection tool that helps them to increase performance as reviewed in terms of deliverables, skills, culture and team play. Additionally ever employee may start deep dive experiments to improve their feeling, confidence, and identity as a member of the organization based on salutogenisis, that allows them to protect from burnout while thriving. The focus on meaning, self-efficacy, and self-like supports them to live a fulfilling work live.

Leader Support

Leaders have their own self-development suite, including deep dives to challenge themselves and improve their leadership roles. Additionally, they are supported with 1:1 preparations, simple performance reviews, people development and team development tools, that give advise how to work and lead them.

Team Playbooks

Playbooks enable teams and teams of teams to improve their team play, processes, collaboration, and operational patterns. Each team defines its playbooks and trains them into habits in three dimensions: the Mission Game helps them to stay together and motivated, the Collab Game allows them to thrive together, and the Truth Game holds them on track and improvement.

Best practices can be shared and quickly established in new teams. Change, improvement, diversity, collaboration across time zones, remote settings and multiple localities are turned into normality.

Team Hygiene

5 minutes a day, keeps the pain away. Psychological safety is established through a daily dose of praise, reflection on playbook experiments, and open teamwork, where tensions and problems are openly shared in the team. This 5min routine is done on slack. In recaps the team gets into super valuable conversations, trust gets refreshed, misunderstandings cleared, conflicts settled, and important news shared. This helps the team to build and repair team and teams of teams’ culture and adapt to changes in the team’s environment.

Org Dev Control

Groof gives org developers the tools to take more control. More clarity and status on culture, performance, morale, confidence, skill levels, and playbooks enables org developers more opportunities to intervene if needed. The Mission Board allows company leaders to change strategies without latency and install new teams easily at any time.

Benefits

What you get.

Max Performance

Master the human element to make maximum usage of AI automations.

Limitless Scale

Master intrinsic growth and organizational self-development to overcome all obstacles.

Control

Mastering culture gives you a never seen ability to control your organization.

Implementation

Get Groof going in only 3 months.

Step 1

Analysis

Start with a 5min Analysis or book a 2 hour deep dive to find your strength and weaknesses of your current system.

Step 2

Project Setup

Get a full set of solving current issues, an implementation plan, an offer you can't resist.

Step 3

Culture Change Program

Including training, coaching, tool customization, and first performance jump.

Quick Analysis →

First insights in 5 minutes.

Deep Analysis →

2 hours deep dive call

Groof

Groof Performance Management Tools.

Imprint © 2026 Groof. All rights reserved.